SpongeBob - Paramount+
At the invitation of Paramount+, we created a FOOH (fake out of home) activation to celebrate the 25th anniversary of the iconic animated series SpongeBob SquarePants, which continues to captivate generations. To honor him, we brought a giant inflatable SpongeBob to the heart of Avenida Paulista, transforming the São Paulo landscape into a piece of Bikini Bottom. Let's activate #SpongeMode and dive into this breakdown to show how we brought SpongeBob to life!
